2021
FinTech App Pre-launch Promotional Animations
Art Direction, Branding, Illustration, & Marketing
This was a hugely ambitious project that I believe would have kickstarted many more animations or small branded GIF work with time. Ultimately, we spent about a month collaborating on this playful piece and we able to bring one in our series to life.
The first in a proposed series of three animations to highlight features of the forthcoming Firstly app. Built with the Firstly marketing team and in-house creative team, led by Cyn Sylvie, with animations built by Jared Schwartz.
Made with Adobe Photoshop CC, Adobe Illustrator CC, Figma, and Adobe After Effects CC
The Process
There were multiple stages for this effort to ensure that there was clear alignment between the vision of the marketing team and the production team.
First came rough storyboards, second came detailed storyboards, third came storyboards at all the required scales for varied social media platforms, fourth came all the assets for the animation crew to work with. These assets included app-accurate card states at varied skews, music, reaction effects, and thorough transition reference material. And then the “real” work could begin.
The Outcome
Working closely with the fantastic in-house animator, Jared Schwartz, and coordinating feedback from the Firstly marketing team, we worked quickly to refine details and get a publishable piece out the door. Ultimately, we compromised on the orientation of the phone in the introduction to expedite.
If only we were given the time to complete the rest of our series, I’m certain we would have worked faster and better than before. All that said, I am incredibly proud of the work accomplished in the four short weeks we spent on this project.
