2021
FinTech Startup Instagram Story Templates
Branding, Illustration, & Social Design
Leading up to the launch of Firstly, the first family focused budgeting app, the marketing team knew that an easy to use, branded set of social templates would help keep design workloads lighter and increase post numbers. While Instagram has a lot of internal customization and design tools, it was important that as a newly launching financial brand, Firstly could push brand awareness and reliability with clearly branded Instagram stories.
Firstly had a robust set of colors in its brand arsenal that needed wrangling and a broad array of content categories to market.
Step one on this project was defining the colors for each of the core content areas, internally referred to as pillars. Check out the details on that effort elsewhere on my site, but to sum it up: working with internal stakeholders, I got clear color sets assigned to the key pillars and used these to solidify eight sub-brands for our marketing strategy.
With these sub-brands determined, I created a massive and easy to edit Photoshop template for Instagram stories and IGTV. I ran through some basics of assuring easy image swaps and increased the social team’s ability for independent and flexible posts.
Made with Adobe Photoshop CC and Adobe Illustrator CC
The Process
There were multiple types of content to highlight in addition to being sure to include native Instagram functionality. This required detailed mapping and expanding the color palette for each brand vertical. This template set prepared the brand for months of unique content, ready for a consistent flow of variety.
The Outcome
Each of the eight pillars of content, the six money management categories plus the app generally and the brand’s podcast, got it own template for sharing links, testimonials, quizes, and more. With colors and layouts to differentiate, Firstly was ready for a robust social rollout.
