2019
Center for Reproductive Rights at Women Deliver 2019 Conference
Experiential Design, Editorial Design, & Marketing Collateral Design
For the Center’s first booth space at Women Deliver, a women’s health and rights conference held in a different city across the world every three years, I was the lead on all graphics, layout, interior design, management and production of most print collateral and handouts. Gabriel Lee led the charge on the redesign of the World Abortion Laws Map which we relaunched for the event. The booth highlighted the map, a seminal piece on reproductive rights within the human rights framework, and stories of our clients and women around the world we fight alongside.
Featured at the booth were additional graphics to attract attendees to engage with an interactive form of the map, videos, and learn more about our partnership initiatives in South Asia and Africa.
For Women Deliver, we also re-designed a central publication, the Center’s pocket guide to reproductive rights within the internal human rights legal framework, and launched a new series of promotional items created to increase brand visibility for an international, multi-generational audience.
At a staff meeting shortly following, the CEO described it as “more than a booth… it was an exhibition with lounge chairs!”
Created in collaboration with Gabriel Lee, Digital Designer, under the creative direction of the unconquerable Carveth Martin.
Made with Adobe Illustrator CC, Adobe InDesign CC, and Adobe Photoshop CC
The Process
This project required sign off from every level of the organization and a whole lot of math. The conference was in Vancouver, Canada and a wealth of coordination was required to ensure we remained at once within budget, within brand standards, and within the timeline for conference production.
Whether determining the furniture for the booth, refining the designs of the large scale graphics, procuring tech for interactive components, or confirming all materials were shipped on time, each piece was critical to the overall success of the Center’s first ever conference booth.
At the time, the Center was also going through a rebrand so our goal was to raise the Center’s profile while also leaning towards new branding without giving anything away.
The Outcome
It was incredibly rewarding to be on the floor at the conference with colleagues and compatriots in efforts to further the rights of women around the world.
We got some wonderful responses to our booth, lots of newsletter sign ups, and were proactively patching up inevitable hiccups along the way. For example, on day one, I made my way across Vancouver to print a large logo sticker to ensure all angles of the booth were clearly branded.
Ultimately, it was a massive untertaking that I’m so proud of, as a collaborative effort and a personal achievement.
