Art Direction, Branding, Project Management, & Presentation Design. Dispersion Capital Brand, 2021 In spring of 2021, I got the amazing opportunity to work with a new venture fund aiming to propel blockchain systems further forward. The co-founders were fantastic to work with. We met regularly to discuss concepts and goals of key aspects of the brand. While I was initially tasked with revamping their extensive pitch deck, the work grew to redesigning their logo and creating a brand system for pitch materials in general. From the beginning of working together, I created a thorough outline of the project and parsed it out into more digestible segments to get the most critical pieces ready for distribution quickly. With each addition to the list, I was transparent with my timeline, necessary shifts to my quotes, and game to keep building. Made with Adobe Photoshop CC, Adobe Illustrator CC, Google Slides, Google Sheets, and Google Docs Conceptual Development. With regular syncs with the founders over Zoom and native comments, I developed a strong theme in Google Slides through quick concept testing and iterative adjustments. Moodboards & Wireframes. Angular and Oceanic Blocks and Foundational Minimal and Corporate Slide Concepts. Round 1a: Hexagons and Balance of Colors Round 1b: Triangles and Yellow Dominant Round 2: Balance of Round 1 Elements Quickly, standards for colors, charts, tables, images, typography, and core graphic details were established. I made sure to build them in a way that can be carried forward with thorough documentation where needed with as much as possible built natively for easier updates. Deck Building. Slide Theme. Slide Highlights. Logo Development. During the process of building the pitch deck, it became clear that the founders were not satisfied with their current logo. They had done extensive exploration of options previously and were close but not quite there on one option. We had the time and were under budget so I took it on! Logo Concepts. I initially made a series of options then refined based on feedback to settle on the three options on the right below. Logo Testing.