Branding, Infographic, & Web Design. Resolute Digital Dashboards, 2022-present. As partners with Google and GA4 evangenlists, Resolute Digital has been marketing and acting on its strengths in analytics through the creation of dashboards for many of its clients. Some clients have a dashboard for each major ad campaign, some for each project launch. Resolute has a dedicated page on their website on their dashboards featuring the model designs presented here. With oversight and collaboration with the Creative Director, Tyler Gardosh, I designed each dashboard in Figma. Each was tailored to the constraints of Google's LookerStudio, the guidelines of the brand at hand, and the needs of the client or internal client-facing team. For the development of the live dashboards, I worked closely with Resolute's brilliant team of data experts ensuring that all visual designs were feasible and all data additions were folded cleanly into the dashboard's design. All of the visuals presented here are of designs, not actual data or live content from the brands. Any branded graphics are the properity of the brand in question. Made with Figma, LookerStudio, FontAwesome, and Adobe Illustrator CC Resolute Digital Branded Dashboard. With the leaders of Resolute, primarily to function as a template for marketing our dashboard capabilities to prospective clients, we developed dashboard designs for an overview page, earned media, and owned media as examples of key data sets we're able to source and present. USPS. One of our esteemed clients is the United States Postal Service. With such an iconic brand, we needed to upgrade from previous designs we'd used for their dashboards and elevate the look to a clean, highly legible state. I also had the opportunity for this project to create the banner graphic with brand elements and approved photography. Constellation. For Constellation's dashboard tracking an alternative energy digital campaign, I had the opportunity for more color play within the brand. Given their energy-focused visuals, a darker theme was appropriate and allowed us to stretch the existing eight brand colors into an accessibility tested spectrum. Healthcare.gov + Medicaid. I was proud to also work on a dashboard tracking an extensive campaign by Healthcare.gov and Medicaid to inform their audiences of programs sunsetting in key markets across the US. This is a dashboard reporting out daily to the client for digital, radio, television, and out of home campaigns across more than 20 states, so clarity was especially crucial. Working within the existing brand materials, through a series of iterations and reviews, we landed on a range of cards in rich but more muted tones to balance and series of similarly toned photography in the brand's banner. Not long after we launched the dashboard with these colors, the brand shared new imagery in alignment with the campaign with bold, saturated colors. We promptly switched gears and I developed new color palettes to meet the moment.